Buying diamonds instead of couture gowns is a better investment Couture vs high jewellery.

April 13, 2022

Red carpet events, royal weddings, and Couture Week are a feast for the eyes of those who love the sheer beauty of fabulous gowns and high jewellery. And although couture gowns are a true work of art with highly skilled craftsmanship and a collector factor, it is the precious diamonds in high jewellery pieces that stand out in these events. But if you have to choose between buying diamonds or couture, you are reading the right article. Here we will show you that the real spending power considers buying diamonds a better investment.

Gowns or jewellery, between the good and the better?

Think about the royals; we usually look more at their priceless tiaras and historic diamonds than the dresses. Yet, even if Princess Diana’s couture gowns were much talked about, it was her diamond and emerald choker she styled as a headpiece that made history. And when she wore the iconic “revenge dress”, all eyes were on her €100 million pearl choker with a duck egg of a sapphire. Moreover, the jewels of royal families are passed down from generation to generation as true priceless heirlooms.

collage of illustration of a Indian princess on an elephant and a diamond and emerald necklace and earrings
An elegant necklace and earrings ensemble set with emeralds and diamonds in Fairmined-certified ethical 18-carat white gold.

When comparing these magnificent jewellery pieces to a luxury couture dress that can cost hundreds of thousands of Euros, buying diamonds is a better investment, undoubtedly. To give you an idea, Meghan Markle’s wedding dress, designed by Clare Waight Keller for Givenchy, cost over 250.000 Euros. For around the same price, Princess Eugenie wore a stunning Peter Pilotto and Christopher De Vos gown on her wedding day. However, her platinum with diamonds Greville Emerald Kokoshnik Tiara stole the limelight.

A sumptuous Parrot necklace with a 42.97-carat black opal and rubies, coloured diamonds, diamonds and pink sapphires set in Fairmined-certified ethical 18-carat yellow gold and titanium, on strands of cultured white pearls.

High jewellery is forever

It may seem like an undeniable thought, but one must consider all factors when comparing a piece of art like couture and a good investment like diamonds. So ponder that, unlike a couture gown, you can wear your diamond earrings at different stages of your life. And, unlike a made-to-measure couture dress, if you put on or lose some weight, your high jewellery piece will still fit you and look fabulous. You can also pass down your pearls, gold and diamonds to your daughter without worrying if she is taller, thinner or bigger than you.

collage of illustration of jungle and a diamond necklace and a diamond leopard ring
An exceptional Soaring Eagle necklace in Fairmined-certified ethical 18-carat white gold clutching a 21.08-carat brownish-yellow diamond and highlighted by diamonds. Jaguar ring in Fairmined-certified ethical 18-carat yellow gold set with white and coloured diamonds cradling a black opal.

Usually, expensive bling comes in a timeless and classic design that loses neither relevance nor value.

A rock-solid investment

Gold jewellery and precious gemstones are a rock-solid investment, especially in times of crisis, as they maintain their purchasing power. For example, during the pandemic, auction houses like Sotheby’s and Christie’s have broken all records. A Cartier Tutti Frutti bracelet sold for 1.14m Euros, the highest price ever paid by someone buying at online jewellery auctions. And a week later, a D colour diamond broke this record by fetching 1.78m Euros. You can read Why buying jewellery online is breaking records to know more about it. To sum up, instead of investing in couture gowns, pay a visit to high jewellery houses like Van Cleef & Arpels, Buccellati, Harry Winston, Tiffany & Co, Chopard, David Yurman, Graff, Bulgari, Fawaz Gruosi, and Boucheron. And, of course, don’t forget the diamond baubles by DeBeers and the jaw-dropping jewellery designed by Victoire de Castellane for Dior.

collage of and illustration of a indian princess on an elephant and two magnificent earrings from Bulgari
An elegant earrings with emeralds and diamonds in Fairmined-certified ethical 18-carat white gold.A fabulous pair of Flamingo earrings set with pink diamonds, diamonds and onyx in titanium.

Which dress Jennifer Lopez were wearing when Ben Affleck proposed?

As we all know, a diamond (and hopefully, love too) is forever, so engagement rings are a worthwhile investment. Ben Affleck, for example, has just bought a water green diamond engagement ring for his now-again-fiancée, Jennifer Lopez. The 10-carat emerald-cut fancy coloured diamond is so rare that experts have estimated its value to be 5 to 10 million dollars. By the way, do you remember what Jennifer Lopez were wearing when she posted on Instagram her engagement ring? There you are,nobody remembers, so buying diamonds is a better investment.

Photos courtesy of Chopard