The ‘Infomercial’ of The Already Iconic Dior D-Journey Bag Is There

Among luxury brands, the race to create the accessory that will take the audience by storm is serious. If the magic doesn’t happen, heads roll and hearts break. But when a design succeeds, it’s like scoring the goal that gives you the World Cup title. I imagine Maria Grazia Chiuri, creative director at Christian Dior, pointing two fingers skyward, like Argentina’s football player Lionel Messi. For Spring-Summer 2025, Maria Grazia designed the Dior D-Journey bag, and it’s a spectacular goal!

Argentina’s Football Player Lionel Messi Celebrating a Goal

And the celebration continues with a unique film parody starring many of Dior’s ambassadors. Subverting the tone of infomercials, the video stars British actress Rosamund Pike as the spokesperson for Dior, presenting all the assets of this new must-have bag alongside many famous faces.

Finding The Perfect Bag Can Be a Real Challenge

Introduced during the Spring-Summer 2025 runway show, the D-Journey bag by Maria Grazia Chiuri blends elegance and functionality in a fresh and modern design. Thoughtfully shaped to follow the contours of the body, it can be effortlessly worn as a crossbody or short-shoulder bag. Available in three sizes and fitted with multiple zipped compartments, it caters to practicality without sacrificing style, ensuring it’s an essential piece for everyday glamour and ease.

Dior highlights the craftsmanship behind each D-Journey bag, emphasising that every detail is meticulously planned and executed by highly skilled artisans. The careful process includes precise pattern-making and detailed assembly, culminating in the careful application of the discreetly elegant ‘Christian Dior Paris’ signature, hand-placed as the ultimate finishing touch.

Read: Mikey Madison Dazzles at The Oscars in a 1956 Vintage Dior Gown

Read: Maison Dior x Vatican- ‘En Route’ Exhibition Unveils the Pilgrims of Hope Narrative

Who is Wearing The D-Journey Bag?

Anna Taylor Joy

In the video, you can see Indian star Sonam Kapoor in the role of an overwhelmed editor-in-chief alongside Olympic tennis champion Zheng Qinwen, fresh off the court. Camille Cottin and Deva Cassel can be seen in the middle of rehearsals or meditation. Model Anyier Anei cleverly showcases the bag’s versatility and practicality during a fitting, highlighting its many admirable features with wit and charm.

Nicola Coughlan

On the Dior Haute Couture runway 2025, we saw Anya Taylor-Joy, Jenna Ortega, Laetitia Casta, Nicola Coughlan, and Venus Williams, all carrying their D-Journey bags on their shoulders. At the latest AW 25-26 Dior show, the D-Journey was seen on the arms of Cristin Milioti, Heart Evangelista, Isabelle Drummond, Juliette Armanet, and Olivia Palermo.

Cristin Milioti

Olivia Palermo

Images Courtesy @Dior