Becoming Iconic: Damiano David’s Journey with Bvlgari

When Damiano David steps into a room or onto a stage, you don’t just notice him. You feel him. With his piercing gaze, serpentine movements, and unapologetically adorned body, the Måneskin frontman is a natural-born star. But behind the decadent rings and layered chains is a man with a clear mind, a clean lifestyle, and a surprisingly grounded approach to fame.

As one of the faces of Bvlgari’s Reborn series, part of the brand’s Eternally Iconic campaign, Damiano tells the story of personal transformation. The digital documentary explores how individuals become icons not through perfection, but through conscious evolution: by choosing who they want to be and owning that image.

And Damiano, in all his smoky-eyed, jewellery-stacked glory, owns it fully.

Damiano David

From Sanremo to Global Stardom

Damiano David was catapulted into the spotlight in 2021 when Måneskin won the Sanremo Music Festival, and just weeks later, the Eurovision Song Contest representing Italy. With their glam-rock style and don’t-mess-with-us attitude, the band revived a whole aesthetic: sensual, theatrical, and yet deeply authentic. And leading the pack was Damiano, oozing charisma in leather trousers and pearls.

But unlike many rock frontmen before him, Damiano doesn’t rely on the cliché of drugs and chaos to fuel his creativity. Quite the opposite.

Creativity Through Clarity

“I don’t do drugs,” Damiano has stated simply, making it clear that his art isn’t born out of escapism but focus. He also keeps alcohol to a minimum, not because he’s trying to be virtuous, but because for him, creativity requires clarity.

“A clean mind is a creative mind,” he says in the Bvlgari Reborn series.

In a culture that often romanticises destruction, Damiano is rewriting the rules. His transformation into an icon isn’t about excess, but about being intentional. What he creates, music, performance, style, is the result of sharp vision, not blurred lines.

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The Masculine Power of Jewellery

Let’s talk style. Damiano wears jewellery like armour. Stacked silver rings, heavy chains, delicate chokers — all mixed, layered, and worn with complete ease. But this isn’t a costume. It’s confidence.

He challenges the outdated idea that jewellery is feminine or ornamental. On him, it’s a symbol of strength and sensuality. It adds weight to his presence. Whether shirtless on stage or in a sharp Bvlgari suit, Damiano proves that being adorned doesn’t mean being soft.

His style says: this is what masculinity looks like when it’s unafraid, and fully expressed.

Damiano x Bvlgari: Icons Reborn

It’s no surprise that Bvlgari chose Damiano David to star in Reborn, a series that asks what it takes to leave a legacy. Like the house itself, Damiano draws from deep Italian roots but isn’t afraid of reinvention. He’s proof that you don’t need to lose yourself to become iconic — you just need to know who you are and express it boldly.

And with Bvlgari wrapped around his fingers and throat, he does just that.

Images and video courtesy @Bvlgari