Summer Destination Inspired by Spanish Elegance

A Flamenco-Filled Launch Celebrating Spanish Elegance

Watch the video to soak up the flamenco spirit that surrounded the launch of the new Pasticcino Bag by Weekend Max Mara, a celebration of Spanish elegance and heritage. And the location? One of the top summer destinations for 2025!

The Story Behind the Iconic Pasticcino Bag by Weekend Max Mara

The Pasticcino Bag isn’t just beautiful — it tells a story. Originally launched in 2022, the bag returns each year in a new edition celebrating the artisanal traditions of different regions. Read all about it here.
With its vintage-inspired charm and timeless silhouette, it’s a must-have for anyone building a chic, seasonless wardrobe. Just like the effortlessly stylish guests who gathered in Andalusia for a weekend of flamenco and fashion.

Why Andalusia Is a Must-Visit Summer Destination in 2025

• Granada and Córdoba: UNESCO World Heritage Treasures

Located in southern Spain, Andalusia is steeped in history and beauty. Cities like Granada and Córdoba are famous for their architecture — a blend of Castilian, Gothic, and Renaissance influences — their lush gardens, and stunning views of the Sierra Nevada mountains.

• More to Explore: Seville and the Beaches of Southern Spain

Your summer holiday doesn’t have to end there. Extend your trip with a visit to vibrant Seville or relax by the coast in Puerto de Santa María and nearby beaches. The region combines cultural depth with sunny charm.

A Flamenco Weekend to Remember

• Dancing at the Alhambra: A Once-in-a-Lifetime Experience

As part of the immersive brand experience, Weekend Max Mara guests visited artisan workshops and took flamenco lessons inside the majestic Alhambra — one of Spain’s most iconic palaces and fortresses.

The Grand Finale: A Dinner in a Baroque Masterpiece

To close the weekend, guests dined at the breathtaking Charterhouse Monastery (Cartuja) in Granada. This Andalusian Baroque masterpiece, founded by Gonzalo Fernández de Córdoba (El Gran Capitán), is adorned with elaborate Gothic and Baroque details — the perfect setting for an unforgettable finale.

Images courtesy @Weekend Max Mara