Serpenti Bulgari: A Stylish Evolution from the 40s to Today

JewelleryVideoOctober 16, 2023

In 2023, Bulgari’s iconic Serpenti collection marked its 75th anniversary. This emblem, representing infinite metamorphoses, has been a testament to determination, strength, and transformation. Over the decades, it has profoundly influenced both Bulgari’s history and the broader realm of jewellery.

From Watches to High Jewelry: The Serpenti’s Evolution

The journey of the Serpenti began in the late 1940s within Bulgari’s watchmaking domain. The Maison initially embraced the ancient snake motif through elegant jewellery watches, characterized by the spirals of Tubogas. These gold coils were masterfully interlinked without soldering. As time progressed, the Serpenti transitioned from a functional timepiece to a coveted piece of jewellery, with each iteration reflecting the Maison’s innovative spirit and commitment to craftsmanship.

Elizabeth Taylor – Gina Lollobrigida and Baron von Lille @Armando Pietrangeli / REX

A Symbol Adored by Legends

Elizabeth Taylor, during her time in Rome filming “Cleopatra,” was often seen wearing her Serpenti watch bracelet. This piece became a talisman connecting her to the legendary Queen of the Nile. The Serpenti’s allure didn’t stop with Taylor. The 70s saw the emblem gaining popularity in the American market, with icons like Andy Warhol and Vogue’s Diana Vreeland singing its praises.

Model Anna Cleveland – Princess Maria-Olympia of Greece – Fashion Editor Tamu McPherson @GettyImages

Modern Interpretations: The Serpenti Today

In recent years, the Serpenti has undergone stylized reinterpretations, emphasizing its magnetic scales in a contemporary hexagonal motif. The 2000s saw the Serpenti line expanding to include bags and accessories. By 2021, the Serpenti Viper collection introduced bracelets, rings, and pendants, all showcasing their distinctive scales.

Serpenti Creations: A Testament to Bulgari’s Craftsmanship

The Serpenti collection boasts exquisite pieces from Bulgari’s archives and private collections. These include watches, necklaces, bracelets, and even belts and bags. Some standout pieces include the white gold Mediterranean Mystic Serpenti necklace, the Forbidden Ruby Serpenti set, and the Mediterranean Blush Serpenti necklace and earrings. Each piece is a testament to Bulgari’s unparalleled craftsmanship and the Serpenti’s enduring allure.

Discover More About the Serpenti Collection

For those intrigued by the Serpenti’s charm, Bulgari’s official store offers a comprehensive look into the Serpenti Jewelry Collection. Dive deeper into the captivating embrace of the Serpenti and explore its unceasing transformation from jewellery to timepieces on Bulgari’s collection page.

Embrace the legacy, craftsmanship, and timeless beauty of Bulgari’s Serpenti collection. Whether you’re a long-time aficionado or a new admirer, the Serpenti promises to enchant and inspire for generations to come.

Images courtesy Bulgari via @GettyImages @Gian Paolo Barbiere @Henry Clark

Video’s soundtrack: Habanera by Kevin MacLeod is licensed under a Creative Commons Attribution 4.0 license. Source and Artist