Is Gigi Hadid’s Loro Piana Loom Bag the Anti-Birkin?

Gigi Hadid was seen leaving her home in New York carrying the kind of bag that does not try to be a Birkin — and that may be exactly the point. The bag in question? The Loro Piana Loom Bag.

Does it have the power to dethrone Hermès? Not literally. The Birkin and Kelly are still handbags wrapped in myth, scarcity, and decades of social theatre. But the Loom Bag does something more interesting: it reveals why Hermès suddenly feels a little too visible.

Let’s look closely at the impact of this bag in Gigi Hadid’s hand.

What Gigi Hadid Wears Becomes Cool

According to the 31-year-old model, her “goal in life is to look as chic or put together as possible while always being comfortable.” And she knows how to do that better than almost anyone.

Chic and comfort are not just part of her personal style; they are also the idea behind Guest in Residence, the fashion brand she founded around cashmere essentials. This is where Gigi becomes the perfect Loro Piana girl. Both brands understand cashmere not as a winter fabric, but as a whole vision of luxury: soft, tactile, expensive, and made for a woman who wants to look elegant without looking trapped.

In other words, Gigi does not simply carry the Loom Bag. She makes it make sense.

Gigi’s Loom Bag

Loro Piana Loom Bag

As a young entrepreneur, Gigi could hardly have chosen a better bag. The Loom Bag is spacious, practical, and effortless in design. It does not shout for attention, but it suggests luxury with the confidence of someone who does not need to introduce herself twice.

The bag honours Loro Piana’s textile heritage and leather savoir-faire. It is an expression of the maison’s masterful way with fibres, where the detail tells the story: the woven leather work, the soft structure, the fabric element that falls with just the right amount of ease.

This is not a bag designed to scream status across a restaurant. It whispers old money. And, for now at least, it has not yet become a victim of the influencer machine that has vulgarised Hermès bags at brutal speed.

Loom Bag

The Problem With Hermès Now

The Birkin and Kelly are still beautiful bags. Nobody serious can deny that. But beauty is not the problem. Visibility is.

Hermès bags have been photographed, unboxed, ranked, flexed, copied, and performed so relentlessly that they have started to lose some of their mystery. What was once a discreet signal of taste can now look, in the wrong hands, like the uniform of new money trying very hard to pass the entrance exam.

This is where Gigi Hadid’s Loro Piana Loom Bag feels so timely. It offers another kind of status: quieter, softer, less anxious. It does not say, “Look what I managed to buy.” It says, “I know what I like.”

And in fashion, that difference is everything.

Gigi Hadid’s Bag and Styling

Gigi Hadid

Following her chic-and-comfort mantra, Gigi styled the Loom Bag with relaxed jeans, a sweatshirt, and Alaïa fishnet flats. It was not polished in the corporate sense. It was polished in the real-life sense, which is much harder to achieve.

Of course, you could wear the Loom Bag with a pencil skirt, sharp pumps, and a crisp blazer, taking it straight into executive-woman territory. It would work beautifully. But Gigi’s relaxed styling is the cleverer choice because it shows the bag’s true strength.

The Loom Bag does not need ceremony. It can sit next to denim, knitwear, flats, a coffee, a phone, a life. That is what makes it modern.

So, Can It Dethrone Hermès?

The bag honours Loro Piana’s textile heritage and leather savoir-faire

Not exactly. Hermès is still Hermès. The Birkin and Kelly are not just bags; they are cultural monuments with handles.

But the Gigi Hadid’s Loro Piana Loom Bag may dethrone something else: the idea that the most desirable bag in the room must be the most recognisable one.

That is why Gigi Hadid carrying it matters. She gives the Loom Bag what no marketing campaign can manufacture: ease. And ease, right now, may be the most seductive luxury of all.

Images courtesy Loro Piana