As we mentioned before, Notorious is on tour in France, enjoying springtime in Paris, the capital of fashion and fantastic street style. It’s undeniable that Parisian women have an enviable chic style; their looks are always polished yet, seemingly effortless and easy to wear. So, how do they manage to put together these fabulous outfits that are timeless and classic with a twist? Being the queens of high/low styling, they don’t wear high fashion from head to toe. Of course, you already know the iconic luxury fashion houses like Dior, Chanel, Saint Laurent, Jacquemus, Louis Vuitton, Celine, Chloé, and Balmain. But the fashion-savvy Parisians know under-the-radar French brands that they elevate with designer bags or other statement pieces.
If you want to channel the iconic French-girl style, here are 24 little-known French fashion brands still flying under the radar that you need to know to be among the first ones to wear them before they become huge.
1 – Adieu
Even though Adieu Paris is celebrating its 10th anniversary, the label is still unknown to the mainstream. The French footwear brand with a British Mod vibe makes classic shoes with an influence of underground icons.
2 – A.P.C.
The Atelier de Production et Création or A.P.C. is famous for its minimalist fashion and classic leather bags, a must-have to get the Parisian nonchalant style.
3 – Sézane
This fashion brand turns any woman into a French girl. Additionally, Sézane offers an affordable fashion of good quality, made to last.
4 – Ba&sh
5 – Courrèges
Designer Nicolas Di Felice revamped the French heritage brand Courrèges for a younger, fashionable crowd. The Avant-Garde label was launched by André Courrèges, who revolutionised fashion in the ’60s and ’70s with his futuristic style and by creating the mini skirt, although the British say Mary Quant is the real mother of miniskirts.
6 – Carel
The family-owned footwear label Carel has been making shoes since 1952. The brand is famous among French fashionistas for its comfortable flats, ballerinas, and the iconic Kina, Carel’s Mary Janes, with a vintage style.
7 – Clergerie
Fashion-savvy Instagram influencers, stylists, and French It-Girls all love Clergerie shoes, for example, Anne-Laure Mais, the creative director of Adenorah and Musier Paris. The label’s sandals with chunky platforms and clog-style mules are perfect for spring/summer 2022.
8 – Eres
This lingerie and swimsuit brand with a chic French vibe makes us dream of the Cote d’Azur. Additionally, the recent collaboration between Eres and Dr Scholl brought back the classic wooden clogs, an icon from the ’60s, for retro fashion enthusiasts.
9 – Elleme
Elleme is the coolest little-known French handbag brand, making totes in delicious colours for spring/summer 22.
10 – Entoure
Entoure Paris is a sustainable brand that upcycles leather from French producers to make great belts with unique designs totally under the mainstream radar.
11 – Iro
Iro is the French go-to brand for rock-chic style as the Paris-based under-the-radar label was inspired by the ’70s and ’80s American music scene.
12 – Koché
Kristelle Kocher founded the fashion brand Koché in Paris in 2015, creating garments based on elevated craft know-how.
13 – Ernest Leoty
Although still under the radar for most people, the French brand Ernest Leoty is famous for the tailored activewear with Parisian flair they make.
14 – Jour/Né
A young Parisian brand, Jour/Né is where you’ll find easy-to-wear pieces made from quality materials to wear day and night.
15 – Marie Marot
Marie Marot, a model turned fashion designer, creates effortlessly chic button-down shirts for the Parisian fashionable crowd.
16 – Amelie Pichard
The shoe and accessory designer Amélie Pichard makes fantastic footwear inspired by the chicest trends from the past and mixed with a touch of humour and quirkiness.
17 – Rouje
Founded by Jeanne Damas, Rouje has the best high-waisted jeans and romantic little dresses that French girls love to wear.
18 – Musier Paris
Stylish French women’s go-to brand for chic button-down shirts, cardigans, and swimsuits created by influencer Anne-Laure Mais.
19 – The Frankie Shop
Although Frankie Shop sells several labels, their in-house brand is fantastic for power suits and tailored separates French women love to wear.
20 – Lemaire
After working for Christian Lacroix, Yves Saint Laurent and Thierry Mugler, the French Christian Lemaire founded his namesake fashion brand, co-designing with Sarah Linh Tran sleek, low-key luxury pieces.
21 – Loulou Studio
22 – MaisonCléo
MaisonCléo is the brand to know if you like sustainable handcrafted garments with beautiful embroideries, an ode to slow fashion in the best French style. Learn more about this boho-chic label in Get to know 4 online made-to-order fashion brands.
23 – Patou
Title photo @NotoriousMag.