Favourite Fashion Brands – The Lyst Index for The 3rd Quarter 2025

The Lyst Index is fashion’s quarterly scoreboard, ranking the favourite fashion brands and products worldwide. Compiled by Lyst, the leading fashion-tech shopping platform, it reflects what 160 million shoppers are searching, clicking, and buying every year.

The formula behind it mixes data from product views, sales (where available), and social-media engagement. In other words, the Lyst Index is fashion’s trend thermometer, what people are actually craving right now. For brands, it’s a benchmark; for consumers, it’s a curated window into the collective style mood.

So, if your wardrobe is more a showroom of curated pieces than a closet, here’s what you need to know about The Lyst Index Q3 2025.

Our editors independently select all products featured on Notorious-mag. However, we may get a commission when you purchase through some of our links.

The Hottest Brands of the 3rd Quarter 2025

Saint Laurent – The Hottest Brand in Q3 of 2025

For the first time ever, Saint Laurent has taken the number one spot, dethroning Miu Miu, which dominated Q1 and Q2. The French brand, part of the Kering group, owes this triumph to creative director Anthony Vaccarello, who hit the jackpot with The Loafer — one of the most searched products of the season.

Saint Laurent’s design code continues to balance edgy with wearable: think pencil skirts, sharp jackets, and big shoulders in a vibrant, 1980s-sexy mood.

COS Kilt + Chunky Cashmere

Meanwhile, COS climbed four places, landing in third. The London-based label is everyone’s quiet obsession right now — who doesn’t want its chunky cashmere knit or that new kilt skirt?

The Top 10 Favourite Fashion Brands Q3 2025

The Lyst Index – Hottest Products

1- Havaianas 2- Saint Laurent Loafers 3- COS Cashmere 4- The Row Loafers 5- Skims Pierced Nipple Push-Up Bra

6- Savette Pochette 7- Nike x Jaquemus 8- Nike Shok 9- Polo Ralph Lauren 10- Coach Bag

Trend: Quiet Luxury Still Reigns

According to the fashion-tech giant Lyst, the data confirms what our eyes already see — simplicity, functionality, and durability remain in demand. Searches for understated pieces are up across all price points, a reflection of the 147 % surge in COS searches this quarter.

The London-based brand’s appeal lies in its architectural lines, understated warmth, and tactile minimalism. Meanwhile, in fourth place, The Row continues to define the high-end version of the same aesthetic — COS with couture-level tailoring, so to speak.

So yes, Quiet Luxury is still hot. But there’s a new mood brewing: personalised styling and playful individuality. Fashion insiders are mixing simplicity with statement, using accessories, colour, and proportion tricks to look unique again.

Check out our articles
Styling Ideas – Bring Joy Back to Fashion
Effortless Styling: 5 Paris Fashion Week SS26 Pieces to Wear Now
for inspiration on how to bring this movement into your everyday wardrobe.

Images @Saint Laurent, @COS and @Lyst