4 Brands We’re Obsessed With — From Fashion to Jewellery

“Amiga.” A word in Portuguese, Spanish and Catalan that means the person you share everything with: your heartbreaks, your financial chaos, your perfume, and the secret list of brands you swear by. So, amiga, today we’re letting you in on ours: the fashion and jewellery brands we love. Let’s go!

Loulou de Saison — Discreet Sophistication

This label is Paris in a tag.
Founded in 2019 by fashion designer Chloé Harrouche, Loulou de Saison is like The Row and Toteme had a walk along the Seine. Chloé studied fashion, worked as a stylist and in magazines, but it was her Instagram that launched her as a designer.

Loulou de Saison look — minimalist Parisian outfit in soft neutrals

What started as knitwear evolved into a brand that breathes minimalism with a French twist: chic simplicity, noble materials, sharp tailoring and soft neutral tones. The result? Clothes that whisper luxury instead of shouting it.

Julietta — Vintage-Inspired Jewellery

New York’s jewellery insiders have a new darling. Julietta, founded in 2021 by Brazilian-born Juliana Liden, is adored by stylists and It-girls who live by one motto: go big or go home.

Julietta sculptural necklaces and bold vintage-inspired jewellery

The pieces are sculptural, bold, and gloriously vintage-inspired, recalling Christian Lacroix and Elsa Schiaparelli’s theatrical flair. Each creation is handcrafted by a team of women of colour in the brand’s Brooklyn atelier, and yes, there’s a story behind every sparkle.

Julietta’s big moment came when Lauren Santo Domingo selected the collection for a Moda Operandi trunk show. The rest? A glamorous samba parade to success.

Read the article: Jewellery Trends for 2025 – From Fashion to High Jewellery

Lisa Yang — The Best of Cashmere

Looking for a Loro Piana alternative? Meet Lisa Yang, the Swedish brand redefining luxury knits since 2014.

Lisa was born near Inner Mongolia, where the world’s finest cashmere originates. After five years in Hong Kong, she returned to Stockholm and began weaving her heritage into minimalist Scandinavian design.

Lisa Yang cashmere sweater, pants and jacket– timeless Scandinavian design

Her yarns are certified by the Global Organic Textile Standard (GOTS), one of the world’s strictest sustainability labels, ensuring her pieces are as ethical as they are exquisite.
The result? Cashmere that feels timeless, elegant, and conscious, the kind you’ll keep for years, not seasons.

Read the article: Cashmere, Merino & Shetland: How to Choose the Perfect Pullover

Jude — Paris’s Coolest Shoe Brand

Founded in 2024 by Jurgita Dileviciute (Lithuania) and Denitsa Bumbarova (Bulgaria), Jude was born with fashion-week DNA. Before the brand even launched, Nicole Kidman and Tracee Ellis Ross were already wearing their designs.

Jude Fame pumps — Kim Kardashian’s iconic Parisian heels

And then came The Fame Pump, yes, the one Kim Kardashian wore for her Financial Times “How To Spend It” cover. Soon after, Chloë Sevigny and Kelly Rutherford joined the fan list.

Our favourite quote from Denitsa in Yahoo sums it up:

“Don’t say Jude footwear empowers its consumer. To be honest, that idea of some shoe brand empowering me makes me so, so angry. I think women empower themselves, they don’t need someone to empower them.”
Bravo indeed.

Image Courtesy of the Brands