Dior SS26: Jonathan Anderson Rewrites Style With an Iconic Cast
Dior SS26: Style as Identity
David Sims shot Dior’s Spring/Summer 2026 campaign. This campaign marks a new chapter for Creative Director Jonathan Anderson at the maison. It blends heritage codes with modern self-expression. As a result, the visuals reflect identity as a style behaviour.
The campaign is set against minimalist, old-world interiors. Here, the cast appears in moments that feel intimate and collaborative. They also look effortlessly chic. Dior’s strategy here is clear: to spark conversations online and position the collection for wide cultural resonance.
Greta Lee carrying the new Cigale Bag
The Faces of Dior SS26: Icons & New Names
Dior’s Pre-Spring 2026 campaign features a curated mix of established creatives, athletes, actors, and rising stars. Each person embodies the collection’s narrative of style beyond boundaries:
- Greta Lee — Actress and face of nuanced performance. She brings intellectual presence to the visuals.
- Kylian Mbappé — World-class footballer who adds relaxed refinement and cross-genre appeal.
- Louis Garrel & Paul Kircher — French actors with understated charisma, heightening Dior’s cinematic luxe.
- Laura Kaiser & Saar Mansvelt Beck — Models who anchor the line’s effortless, unisex appeal.
- Sunday Rose Kidman Urban — A 17-year-old model making her mark in the campaign. She is transitioning from runway to a global fashion spotlight.
Kylian Mbappé – Football icon
Sunday Rose — Teen Model on the Rise
At just 17 years old, Sunday Rose (Kidman-Urban) has already built a notable presence in fashion. She walked in Dior’s Spring/Summer 2026 show during Paris Fashion Week. This appearance is a meaningful milestone for a model of her age. She also features prominently in the campaign imagery.
At Right, Sunday Rose Kidman Urban
Her modelling journey began with her runway debut in 2024. Since then, she has balanced high-profile fashion work with her studies. This narrative resonates with Gen Z audiences. It also broadens SEO interest through celebrity linkage and cultural relevance.
What Makes This Campaign Different
French actor Louis Garrel
1. Style as Behaviour
Jonathan Anderson treats Dior as more than just a static luxury brand. He presents it as an expressive language. For this reason, the campaign photos feel like unscripted moments rather than traditional fashion stills.
2. Heritage Meets Contemporary Ease
This season mixes classic Dior silhouettes with modern sensibilities. For example:
- Reinterpreted Bar jackets sit alongside tactile knits.
- Relaxed tailoring balances forward-leaning accessories.
The result feels fresh yet still rooted in Maison history.
Laura Kaiser and Saar Mansvelt with the new Dior Bow Bag
3. Accessories That Tell Stories
Statement bags take centre stage this season. Reimagined versions of the Lady Dior, the new Cigale bag and the Bow Bag are particularly notable. These pieces are poised to be the next hot thing online. They merge archival appeal with modern desirability.
Dior SS26 Looks We’re Obsessed With
- Aristocratic Neutrals – Soft linens and crisp whites for everyday luxury.
- Dramatic Knits – Oversized, tactile layering that still feels elegant.
- Relaxed Denim – Effortless and wearable for both men and women.
- Heirloom Accessories – From tassel-covered Lady Dior bags to playful bow-accented designs.
Paul Kircher
Frequently Asked Questions
| Q: Who shot Dior’s Spring/Summer 2026 campaign? | A: The global campaign was photographed by David Sims, known for his iconic work in fashion storytelling. |
| Q: What is unique about Jonathan Anderson’s Dior vision? | A: Anderson reframes Dior through a lens of style as identity, treating fashion like a behavioural expression rather than static attire — blending archival pieces with contemporary ease. |
| Q: Is this Dior campaign co-ed? | A: Yes — the campaign features both male and female figures, highlighting Dior’s unisex and inclusive creative direction. |
| Q: Which celebrities appear in the SS26 Dior campaign? | A: Greta Lee, Kylian Mbappé, Louis Garrel, Paul Kircher, and models including Sunday Rose, Laura Kaiser, and Saar Mansvelt Beck. |
| Q: Where can we see the Dior SS26 campaign? | A: It’s showcased globally across Dior boutiques, online platforms, and fashion media. Key visuals circulate through Dior’s official channels and social media. |
Images courtesy @Dior
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