#CloseEyeOn – Magda Butrym, a Fresh Air on Polish Fashion

The #CloseEyeOn series highlights fashion brands you need to know. These are labels that are absent from the typical high streets and not part of major fashion conglomerates like LVMH or Kering Group. Today, let’s explore Warsaw-based Magda Butrym, founded in 2014. In just ten years, Magda has climbed from an LVMH Prize finalist to a leader in luxury fashion. Moreover, style icons such as Alicia Vikander, Hailey Bieber, and Gigi Hadid have all worn her creations.

Sophistication and Femininity: The Hallmarks of Magda Butrym

Magda Butrym’s designs are renowned for their 3D roses, sculptural drapes, and meticulous tailoring. She has redefined femininity, ushering in a new wave of romanticism in fashion. Collaborating with Polish artisans, Magda merges historical influences with modern flair. Additionally, she combines minimalism with sensuality and sophistication with simplicity. Picture luxurious fabrics mixed with hand-knitted items, intricately plaited leather, and exquisitely hand-embroidered details. These elements create an effortlessly cool and distinctly feminine vibe.

Magda Butrym AW 24-25 Collection

This season, Magda Butrym presents an enthralling visual journey inspired by the iconic documentary “Grey Gardens.” The Autumn/Winter 24-25 collection celebrates individuality and challenges traditional fashion norms. Notably, the collection features head-enveloping maxi cardigans and voluminous shearling coats reminiscent of Edith Bouvier Beale’s garden outfits.

Furthermore, the collection uses a palette filled with deep, vibrant hues. Elements like wild roses on floral headscarves, petal-inspired silhouettes, and burgeoning jewellery invite women to embrace a raw, authentic style. This style contrasts beautifully against both untamed natural landscapes and stark industrial environments.

Discovering Magda Butrym

In May 2024, Magda Butrym opened her first flagship store in downtown Warsaw. If you’re visiting Poland, the store is a must-see. It reflects the brand’s dedication to unapologetic femininity through sensual decor elements, curvaceous forms, soft textures, and a cohesive atmosphere.

Furthermore, Magda Butrym’s collections are readily available worldwide. You can find them with a simple click on prestigious platforms like Net-a-Porter, MyTheresa, Moda Operandi, 24sèvres, Luisa Via Roma, Browns, Nordstrom, and FWRD.

Magda Butrym is a great tip for your end-of-the-year parties, like Thanksgiving, Christmas and Reveillon!

Images courtesy @MagdaButrym