#CloseEyeOn: You need towel fabric clothes by Terry this summer Don't call me plush.

Brand A-ZTrendsMay 25, 2021

This summer, all I want is to lay by the poolside or at a beach club wearing a retro towel fabric piece by Terry, the Australian brand that makes luxury towelling garments inspired by the ‘70s glamorous resort wear. This classic fabric was a must not only in Europe but also in America’s poolside fashion. And this year, Terry towelling will dominate our summer looks, whether at the beach or in the city.

Terry towelling, the hero of retro dressing

Soft to the touch and super absorbent, Terry cloth is the perfect fabric for summer. Usually made in 100% cotton, Terry towelling is back this season in the shape of bucket hats, dresses, shorts, tops, bags and sandals. In fact, the fashion brand Terry is the epitome of carefree summer clothing that exude the nostalgic retro chicness of long summer days in the French Riviera.

Woman wearing a top and trousers in towelling fabric for summer by Terry.

Optimistic summer vibe

Lucy Halfpenny and the fashion photographer Brigette Clarke launched Terry Towelling. The label was born after the two met wearing similar vintage bucket hats in the soft towel fabric. The super comfortable and durable fabric is also quick-dry, making it the summer fabric par excellence. The Australian label Terry Towelling makes pieces in pastel and vibrant hues. Whether you wear a hat or head-to-toe in towel fabric, Terry’s vibe is relaxed and optimistic. In other words, the towel fabric will put you exactly in the mood we are longing for in 2021.

Woman wearing a kimono, top and shorts in towel fabric for summer by Terry.

Versatile, stylish and comfortable

Despite being a fabric we associate with summer vacations, Terry offers beautiful separates in the fluffy towel fabric you can wear even to the office. For example, boxy shirts, sweatpants and jumpsuits. Terry towelling clothes are ideal to meet friends to walk in the park and low-key garden parties. Additionally, the comfortable clothes make fantastic lounge and work-from-home outfits. Hailey Bieber and Sophia Ritchie are among the many fans of this versatile summer fabric. And, as we saw on the runways, luxury fashion houses like Fendi and Marine Serre have already adopted the retro-chic fabric.

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And lastly, watch other easy-to-wear trends that emerged from Fashion Week S/S 21.

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Photos courtesy of Terry Towelling.