5 new online shops that our editors are buying from It's all about curatorship.

February 5, 2021

With such an endless choice of e-commerce sites and platforms, online shopping can be quite a daunting experience. And, if you’ve ever spent hours scrolling with 10 tabs open at the same time, looking for a white shirt to buy, you understand why online shops with good curatorship are so important. So, keep an eye on the five new online shops that our editors are buying from. You can thank us later.



Founded by former Vogue Editors, Lucinda Chambers and Serena Hood, Collagerie is an online platform to shop products at every price point. The fine curatorship includes items from Mango to Jimmy Choo. Certainly, the platform stands for conscious shopping. Hence you’ll also find fashion stories and styling advice to inspire you to wear your garments in different ways. Hood says, “The things we love don’t have to cost a lot. It’s about something that lasts. Every time you take it out of your closet, you love it as much as when you first wore it.”

Collagerie also presents carefully curated edits. For example, Valentine’s Day edit, with fantastic love tokens. A blush pink dress, poem book, a cute Valentine’s Day card, and even an organic gin packed with floral botanicals. Buying from Collagerie feels like going shopping with your BFF. But in this case, your best friend is an experienced fashion editor with a highly educated eye and curatorial approach to fashion.



The Spanish influencepreneur Blanca Miró and entrepreneur Rafa Blanc launched Vasquiat in Barcelona, in 2018. What our editors most like is that you can pre-order next seasons’ collections in this online shop with up to 40% discount. You will find not only clothes but also jewellery, shoes, bags and accessories at exclusive prices. The selection of brands, both emerging and established, is small and carefully curated, which makes online shopping much easier and faster. To sum up, Vasquiat is among the best new online shops for trendsetters and fashion innovators looking for fresh looks.



Of all online shops, Trouva is the go-to platform to discover small, independent shops from all over the world. Mandeep Singh, Glen Walker and Alex Loizou launched Trouva in 2015 in London. Combining the expert curatorship and creativity of independent boutiques with cutting-edge technology, Trouva allows the shopper to find beautiful and unique clothes and design-led homewares.



Nikki Kule defines Kule as “a brand that makes classic clothes with a wink. We’re obsessed with creating things; things that make us smile, and we hope they’ll make you smile too.” The New Yorker first launched Kule I 2001 to create luxury childrenswear. In 2015, she relaunched the brand with a line o perfect striped T-shirts for women. Nowadays, the small fashion business offers long-lasting and wearable clothes for the entire family, including a green line made in 100% organic yarns and recycled trims. Check Kule’s online shop to find great tees, sweaters, socks, and accessories with cheeky details and the best colour combinations. 



The concept behind Koibird a curatorship seasonally-themed edits. In other words, you can shop online fashion, ski, shoes, accessories, beauty, and homeware curated and inspired by a film, a country or a piece of art. The edits of the fashion and lifestyle online shop and brick-and-mortar in Marylebone Lane, London, showcase the best new talents from all over the world. The founder, Belma Gaudio, also holds several positions at museums like the Tate, V&A, the Royal Academy, and Centre Pompidou. Additionally, she’s also a founding member of the British Fashion Council’s Fashion Trust. In other words, you can be sure that shopping at this online shop is a unique experience, and you’ll find the best curatorship with an artsy feel.

Do you know the history of social-distancing fashion? Watch the video below to know all about it.

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