The Lyst index – the trendiest fashion brands and products 

Why should you know which are the trendiest brands and products of 2022? Seeing what people are buying the most helps you develop a sixth sense of which clothes and styles will last and which will be transient. So you’ll be able to shop 2023 more confidently and build a classic, timeless and up-to-date wardrobe. And the best source of this kind of information is The Lyst Index, which annually releases its ranking of the trendiest fashion brands and products. The Lyst Index is based on the most searched brands and products online.

What is Lyst?

With 200 million annual shoppers, Lyst is the most prominent fashion shopping search platform. Users can browse through 12.000 online fashion stores and choose from 8 million items from established fashion labels and emerging talents.

And here are the trendiest brand of the year

Miu Miu is the brand of the year 2022. Prada’s young sister won the hearts of female consumers with the launch of the Wander bag. Next, the List’s most popular product was Miu Miu’s ballet flats, worn by Sydney Sweeney, Bella Hadid and Rosalia. With a summer collection seen by 23 million viewers on TikTok, Miu Miu had a 34% increase in searches for the year.

The trend of the year

According to Lyst, Barbie has become this year’s style muse. In response to the rise of Y2K fashion and the anticipated Greta Gerwig’s Barbie movie, hot pink has become a fashion obsession. Barbiecore aesthetics stormed the market after photos of Margot Robbie as Barbie was released in June, with a 416% increase in searches for pieces in pink. And it all came together with Valentino FW23 runway, with celebrities from all over the world wearing the hot shade and over 76.9 million views on TikTok.

Shoe of the year

This isn’t much of a surprise, but Birkenstock’s Boston clog is the trendiest shoe of the year. Just look on Instagram and TikTok and see that the most stylish girls wear these clogs.

Bag of the Year

The most popular bag of the year is a 90s icon, Prada’s Re-nylon re-edition 2000. The bag’s simple silhouette and sustainable material have been worn by Dua Lipa, Kendall Jenner, Bella Hadid and Kaia Gerber. The hashtag #pradanylonbag has reached over 4.2 million views.

Power Dresser of the Year

Forget Meghan Markle or Kate Middleton, what Bella Hadid wears, female consumers want to own. On the media, Hadid’s outfit increases by 1900% in searches for similar pieces. Bella Hadid is imitated for her Y2K style, and the items she wears that were most searched for are a corset, cargo pants, and the mini UGG platform that the model wore in New York.

Star of the year

In the year 2022, Sydney Sweeney collected appearances in campaigns for Miu Miu and Tory Burch. In addition, she has won two Emmy nominations, roles in Barbarella and Marvel’s Madame Web. At just 25, Sydney Sweeney has impeccable style off-screen and off the red carpet, where she wears Reformation, Rodarte, Saint Laurent, Rokh, Balmain and Tom Ford, among other luxury brands.

Buy less. Buy better.

Images courtesy Miu Miu, Prada, Valentino, Birkentosck, Max Mara and Tory Burch