Soup Mode – January’s All About a New Viral Fashion Trend

Google has unofficially declared January the month of soup. And honestly, what’s better than a hot bowl of soup to fend off the cold, dark days of the first month of 2025? It’s no surprise that this cosy vibe—imagine tomato soup paired with a grilled cheese sandwich (you have to try it)—has sparked the micro fashion trend ‘Soup Mode’.

“I’m Shifting Into Soup Mode” is the now-iconic line from George Costanza that’s gone viral on Reddit and TikTok. Costanza, a fictional character from Seinfeld and the self-proclaimed “Lord of Idiots,” has just been crowned the Lord of January Style in 2025. Let’s dive into the first microtrend of the year.

Actor Jason Alexander as George Constanza on Seinfeld TV Show

January: The Official Month of Soup Mode

January is all about recovering from the excess of holiday parties and festive extravagance. The mood? Staying home in plush pyjamas, binge-watching Netflix on your own. Even the thought of answering a phone call feels like too much effort.

This isn’t the month for high heels or sheer dresses—that was December. Soup Mode is all about jeans, sweatpants, oversized jumpers, and cosy socks. Feeling posh? There’s always the luxe version of Soup Mode: cashmere loungewear. But remember, the vibe is effortless and far from perfect.

Key Ingredients for the Perfect Your Wardrobe In January

If you’re ready to dive into Soup Mode, we’ve rounded up some must-have pieces to help you nail the look. From snuggly socks to the perfect oversized knit, these wardrobe staples will have you embracing the soup season in style. Check out our top picks below and let your relaxed wardrobe simmer to perfection.

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BIG SCARVES

The most important outfit of January is the one you wear to the supermarket to grab your popcorn. The accessory you need? A chunky, long scarf with vintage vibes. This wonderful Holzweiler checked scarf in green and white is just perfect. But if you are a posh girl, you will want the fluffy and luxurious fur scarf from Yves-Salomon, right? And you will eat your popcorn with red wine.

UGG

UGG is the official boot of the comfort-first wardrobe. Picture Bella Hadid strolling through New York in sweatpants or oversized jeans—that’s the vibe. The mini boots are a classic, but I love the clog with platform!

OVERSIZED SWEATERS

Pair your sweater with a simple white T-shirt underneath. Channel the best of the dad-look style à la Jerry Seinfeld, George Costanza’s best mate. We’ve picked a grey pullover from Mango and a Cashmere and Wool Dunst Pink V-Neck Sweater .

LOUNGE OR SWEATPANTS

Relaxed trousers, like those form Ganni and Adidas, and oversized jeans are the go-to choices for actresses like Jennifer Lawrence and Jennifer Lopez when running their errands during Soup Month. Yes, they’re the kind of trousers you’d almost wipe your ketchup-stained fingers on… just kidding. Pair them with a pullover, a white T-shirt, and UGG boots—it’s a super cool look, trust me.

LEGGINGS

Leggings are a must-have item in your wardrobe. They’ve got the potential to swing between easygoing and elevated style. In January, pair them with crunched-up socks over the top for a super cosy vibe. Come spring, style them with loafers and a cardigan for a chic ’60s-inspired mood. The two styles we’ve chosen are from Mango: the classic black leggings and a knitted wool jogger. Both pieces are total game-changers for your wardrobe.

TEDDY COAT

No Soup Month is complete without a teddy coat. While undeniably chic, the teddy coat is also comfortable, warm, and works just as well in the city as it does in the countryside. Max Mara made this style iconic with its luxurious version crafted from camel hair and silk. But we’ve also found two budget-friendly options: one from Topshop and another from Saison 1865, exclusive to the French department store Printemps.