Prada AW24 – Fashion as the Thread Weaving History

Miuccia Prada stands out as the sole fashion designer of our era capable of melding beauty, elegance, and femininity with an intellectual and political narrative. Alongside her co-creative director, Raf Simons, Prada has consistently topped the charts as one of the most coveted fashion brands among consumers. The Prada AW24 collection unveiled at the latest Milan Fashion Week, has already etched its place in history. A unanimous agreement among fashion critics and buyers positions the Prada AW24 collection as this year’s epitome of contemporary fashion.

In crafting the Prada AW24 collection, Miuccia and Raf delved into fashion’s evolution across various epochs, examining the contextual significance of attire within those historical moments. The culmination of their exploration is a collection that reimagines familiar fabrics and silhouettes in a novel and unexpected manner crafting an entirely new narrative. “We work from fragments of history, to learn. Our interests span across fashion, art, and politics. Reinterpreting elements from the past is not an act of conservatism; it’s an act of liberation.“, explained Miuccia after the show.

Highlights of Prada AW24:

• The collection’s standout pieces include a series of coats and coat dresses, which feature classic tailoring at the front and are adorned with pastel silk patches at the back.
• An array of hats inspired by naval captains, artillery officers, and policemen, crafted from feathers or fur.
• Skirts are designed to be mid-length at the front, revealing flowing trains of fabric as the model turns, adding an element of surprise.

• Sheer dresses with velvet floral motifs. And some designs incorporate silk bows as a whimsical touch.
• Sweaters embellished with brooches, strategically placed on shoulders or along the neckline.
• Handbags hanging from leather arm cuffs just below the elbow, add a modern twist to carrying essentials.

• Garments in crinkled silk and nylon dresses, highlight Prada’s hallmark aesthetic.
• The footwear collection is streamlined, featuring two main styles: slingback heels and knee-high boots.
• The overall aesthetic harks back to the silhouettes of the 1940s and 1950s, blending historical influences with modern innovation.

Prada AW24 stands as a testament to the brand’s ability to stitch together a tapestry of history, paving the way for the future of fashion.

Images courtesy @Prada