The Lyst index: the top trending brands and products What people are buying.

July 8, 2021

If you want to know for sure which are the top trending fashion brands and products in the market right now, the Lyst Index has the answers for you. Every three months, Lyst releases its quarterly index ranking the fashion brands and products that are trending the most.

What is Lyst?

With over 150 million annual shoppers, Lyst is the biggest fashion shopping search platform. Users can browse through 12.000 online fashion stores and choose from an assortment of 8 million items from established fashion labels and emerging talents.

And here are the trendiest women products:

The North Face x Gucci bomber jacket; Hermès Kelly bag; Bottega Veneta boots; Re-edition of Prada’s nylon bag; Attico’s mules; Prada’s headband; Nike Flyease; Adidas x Ivy Park monogram bucket hat; Rolex Submariner; Nensi Dojaka’s mini dress.

And men trendiest products:

Adidas YEEZY 450 sneakers; Moncler’s Gui vest; Prada’s bucket hat; Nike’s Dun Low sneakers; Arc’Teryx’s AR jacket; Brunello Cucinelli’s jeans shirt; Patagonia’s retro fleece jacket; Salomon’s XT_Wings 2 Advanced sneakers; Burton’s Edgecomb jacket; Rick Owens’ Geobasket sneakers.

Shopping mood in the first quarter of 2021

By analyzing the purchases on Lyst with Google search and social media data, we see signs of optimism as there’s an increasing demand for items beyond loungewear. Shoppers are eager to go out again, travel and party. There are no tracksuits on the list!

High-heeled shoes and dresses are sought-after items that clearly show women want to dress up again. Interestingly, the 6th hottest product in the lastest Lyst Index is a red satin headband, which became a must after the poet Amanda Gorman wore a Prada one to the US presidential inauguration this year.

Sustainability is trending more than ever hence the rise of demand for second-hand items like Hermès bags and pre-owned luxury watches. The Q1 2021 Lyst Index reflects that shoppers consider pre-owned classic products from the hottest luxury brands a good investment, which explains why the Hermès bag and Rolex Submariner watch rank high on the list.

Buy less. Buy better.

Watch the most wearable runway looks to get inspired when shopping.
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Images courtesy of Lyst.