Dear fashion lovers, as we patiently wait for warmer weather to arrive, let’s take a look at the growing and ongoing trends for SS23. We’ve done the research so you can organize your wardrobe and be ahead of the game.
1. Designer brands that are growing in popularity
We’ve reviewed 247 runway shows from Fashion Week for womenswear in Spring/Summer 2023, and these brands have garnered the most attention: Christian Dior, Valentino, Miu Miu, Saint Laurent, Chanel, Bottega Veneta, Balmain, Acne Studio and Stella McCartney. This means that these collections will inspire fast fashion brands such as Mango, Zara, &Other Stories, for example. So keep an eye on these designers to get an idea of which direction fashion is choosing for the coming season.
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2. The punk look is on the rise
Compared to the SS22 collections, punk looks have increased by 272% in SS23. Acne Studios, for example, showcased punk-inspired looks with pastel distressed leather, metal spikes, and ripped dresses and skirts. Junya Watanabe, David Koma and Celine are just a few designers who have drawn inspiration from the punk universe.
3. Grunge style is a growing trend
Grunge music from the late 80s and early 90s spawned a fashion style consisting of laid-back looks with iconic pieces such as plaid shirts, tank tops, military boots, biker and denim jackets, and ripped trousers. Coach and Edward Crutchley are among the designers who have explored this aesthetic.
4. Sparkling and metallics are here to stay
Last year’s biggest trend, sparkling looks, has increased by 10% in SS23. Brands like Chanel and Valentino showcased sequins, lamé, and other metallic materials on the runway.
5. Cargo pants, mini skirts, Y2K, and leather jackets are still trending
Hold on to these pieces from last year’s trends as they are still in fashion for SS23. It’s all about how you style them. Accessories like chunky silver necklaces, oversized earrings, and large bags can update the look for SS23. Take a break from your micro bags this season!
6. Bold colours are taking a back seat
We saw 15% fewer bold colours on the SS23 runways compared to SS22, but shades like lime green, scarlet red, and cobalt are still in for the upcoming season. However, pastel colours are predominant.
So, there you have it! These are the growing and ongoing trends for SS23 that you need to know. That way, you’ll be able to choose which clothes go to the back of your wardrobe, which ones come to the forefront and what you really need to buy new.
Buy less, buy better and let your fashion choices reflect your unique personality.
Images courtesy of the designers and COS