Copenhagen Fashion Week – The brands we love
Get ready for Copenhagen Fashion Week AW23 with its joyful, sustainable and wearable fashion. From the 31st of January to the 3rd of February 2023, this is the place to see what major Scandinavian brands have in store for us next season. However, we already know that sustainability is a big focus of the Scandinavian fashion event that started in 2006 and today has a cult status. And that is what we love the most about this Fashion Week.
Meanwhile, here is a guide to the most relevant fashion brands that are responsible for the Scandinavian girl style that we are obsessed with.
Baum und Pferdgarten
Baum un Peferdgarten is one of the most known Scandinavian brands. The creative directors Rikke Baumgarten and Helle Hestehave have created since 1999, timeless collections with beautiful prints and amazing colours. In their own words; “We want to create designs for women who want to have fun with their personal expression. Our collections can be worn in many different ways by many different women. We create clothes that help women tell their own story.”
Danish designer Stine Goya launched her namesake brand in 2006. Since then, Goya has developed four collections a year, including clothes, shoes and accessories with her signature combination of colours and prints absolutely modern.
Henrik Vibskov is a Danish fashion designer, curator, artist and musician. After graduating from Central St. Martin’s in 2001, he’s shown more than 40 collections in places like the MOMA, in New York, the Palais de Tokyo, Paris, and the ICA in London. Additionally, it is the only Scandinavian brand present at Paris Men’s Fashion Week. Aligned with the sustainable calling of the CPFW, 90% of Vibskov production is made in Europe with organic or recycled materials. Additionally, suppliers use textile waste to develop new fabrics.
Founded in 2008 by Sanne Sehested, Gestuz is a brand for the modern woman on the go. Certainly, the easy-to-wear pieces are rooted in the effortless style of Scandinavian design; at the same time classic and disruptive. As most of the brands showing at Copenhagen Fashion Week, sustainability is a priority for Gestuz. For instance, at least 60% of its collections are made from sustainable materials.
Based in Copenhagen, Munthe is well-known for feminine suits, hand-painted prints and unique details. That is to say, the signature style of the brand is the cool, casual Scandinavian girls. Certainly, Munthe is constantly innovating to find the most sustainable materials and means of transportation.
Ganni is also one of the most popular Scandinavian brands on Instagram with cool-girls influencers status. That is to say, fans of the brand include Alexa Chung, Camille Charriere, Veronika Heilbrunner, and Pernille Teisbaek. In short, launched by the couple Ditte and Nicolaj Reffstrup in 2009, Ganni is a sustainable brand with accessible prices and unique design.
Lovechild 1979 encapsulates a subtle luxury and mature expression, bringing forward a tailored and feminine Scandinavian silhouette. Lovechild 1979 speaks to women who want to express their moods and personality and proudly embrace the beauty of the female body. Creative director Mia Kappelgaard and her design team create long-lasting pieces that feed our natural craving for beauty. This is Lovechild 1979.
Saks Potts is a Copenhagen-based brand launched in 2014 by Cathrine Saks and Barbara Potts. Growing up in Copenhagen together inspired and established the importance of the Copenhagen roots and lifestyle for Saks Potts. Barbara & Cathrine spend a lot of time in the countryside of Denmark, especially up north in Barbara’s family holiday home, also called a summerhouse in danish. Being in danish nature, breathing in the fresh air from walks in the forest or by the sea, they rewind and get inspiration for new ideas for the collection, which might give it a practical touch.
Moreover, the stylish Scandinavian girls and influencers are so cool that what happens in the streets during Copenhagen Fashion Week is as inspiring as what happens on the catwalks.
Photos courtesy of CPHFW . All photographs by James Cochrane