Totême; your go-to label for a chic minimalist style

March 13, 2019

Photos @ Toteme

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From all of the cool Scandinavian fashion labels, Totême is one of the most popular among chic women of all ages, who love the ready-to-wear brand made for the modern woman on-the-go.

Founded by the Swedish fashion blogger turned designer, Elin Kling, and her husband Karl Lindman, Totême is a slow fashion brand that produces good quality garments with an atemporal design that doesn’t follow trends.

The signature look of the Scandinavian label is the minimalist uniform dressing with practical and straightforward lines, lots of beige, black, grey and white; think practical suits in neutral tones that can be worn as a set or as separates, beautiful outwear, crisp white shirts and smart trousers.

Kling says that they “strive to combine a certain Scandinavian element with a more refined, continental approach.”

Totême is a reflexion of Elin Kling personal style, which is pure “Scandi-chic” and consists of layering perfect basics. By the way, the stylish designer says she has her wardrobe stocked with key basics, including the perfect pair of jeans and a to-die-for jacket, this way she never has those terrible crises of “I don’t have anything to wear!”

The effortlessly chic style of the Swedish fashion label is at the same time classic and totally modern, perfect for women who, like Kling, balance working life with family life. The collections focus on contemporary lifestyle and travel essentials that one can wear in any city or resort at any time of the year.

Have a little taste of Totême in the selection we prepared to help you to enter spring in style: