Now you can purchase items directly on Instagram

May 1, 2019

Photo via Shutterstock

Have you ever wished you could purchase the fabulous looks you see on Instagram without having to tap for the shopping tag and then leave Instagram to shop in the label or the retailer’s online shop? Well, now you can!

Instagram is making your life, and by “life” I mean “shopping”,  easier with its new feature that allows us to shop even faster than before, which will delight many but could be kind of a problem for impulsive shoppers and those who like to scroll down Instagram to fall asleep instead of counting sheeps.

The new feature, which is only available in the U.S. for now, is very user-friendly. When you see some shoppable product you like on Instagram, you only need to tap on the item to view its page, where you can checkout without leaving Instagram. Instagram will store your payment and shipping details so that you will have to provide the information only in your first purchase. This will make it possible for you to shop with a click wherever and whenever you like!

Photo courtesy of Instagram

More than 20 retailers and labels have already added the option “Checkout on Instagram”. Brands like Zara and H&M but also Dior, Prada, Balmain and Burberry, and several beauty companies are making their shopping more seamless and simple with Instagram’s new feature.

While I’m excited about the idea, talking about it with our team, the opinions were divided. Actually, everyone except me said that when seeing something they liked on Instagram, they’d prefer to visit the brand’s shop to see all the other options available before buying the product, which makes total sense. So I guess the “Checkout on Instagram” will work for impulsive buyers, for extremely busy people or for people who, like me, when given too many options, can’t make up their minds, end up bored and decide to leave it for some other time.

In any case, we hope we’ll have this feature soon in Europe too!