How Pantone decided Grey and Yellow would be the colour of 2021 Prophecy or Marketing?
December 15, 2020
At the end of every year, Pantone, known for its colour recognition system, announces the colour of the following year. And the colour of 2021 will not be one but two, the yellow Illuminating and Ultimate Grey. But based on what does Pantone pick these tones? And how did they decide grey and yellow would be the colours of 2021?
Why Ultimate Grey and Illuminating yellow for 2021?
Many complained about the selection of 2021. But the colours Pantone chose couldn’t be more appropriate, after a pandemic year filled with insecurities. Leatrice Eiseman, the Executive Director of the Pantone Colour Institute, explains, “The union of an enduring Ultimate Grey with the vibrant yellow Illuminating expresses a message of positivity supported by fortitude. Practical and rock-solid but at the same time warming and optimistic. This is a colour combination that gives us resilience and hope. We need to feel encouraged and uplifted; this is essential to the human spirit.”
So, how about uplifting your look with these vintage Chanel shoes?
Prophetic choice or pure marketing?
Is the choice of grey and yellow as the colours 2021 a prediction of how the year will turn out? Or is it maybe just marketing? The colour experts at Pantone began selecting the colour of the year in 2000 as a publicity stunt. It was so successful that nowadays, the annual announcement influences the world of interior and graphic design, not to mention fashion. For example, who doesn’t remember Meryl Streep as Miranda Priestly, in The Devil wears Prada, basically giving a lesson of fashion around cerulean blue, the colour of the year 2000?
That is a piece to be worn all year round; pair it with white pants in spring and grey ones in fall.
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Illuminating, Pantone’s yellow
You don’t have to wait for 2021 to start wearing these colours. Among our selection, you will find several accessories. Bags, shoes and sunglasses in yellow are perfect for those who only want a splash of colour to uplift and refresh their wardrobe. Rock the on-trend ’70s style heeled boots now. A cape-like raincoat will be a must for spring. Wear the comfortable tracksuits and sneakers or the faux-leather jumpsuit for contemporary athleisure looks. And the chic dresses, if you want more elevated outfits.
Chic cargo pants with a utilitarian vibe and sneakers with chunky soles; a modern outfit that can take you from the office to dinner with friends. And, of course, a quilted jacket, perfect to keep you warm this season. The puffy sleeves and ruffled hem of the beautiful dress make it a must for any stylish woman. Wear it either with high-heeled boots of flats and finish your look with a yellow accessory.