Hedi Slimane shoots the new Celine A/W19 campaign In Berlin.

June 28, 2019

Hedi Slimane released Celine A/W19 newest campaign just a few days before his catwalk show for the French label’s Spring-Summer 2020 that closed the Paris menswear season.

Besides being a fashion designer, Slimane is also a photographer. Actually, the French designer with Tunisian background started with photography when he was 11 years old. For his Celine A/W19 campaign, he has chosen Berlin’s graffiti-covered streets, rooftops and in the night club SO36, where David Bowie and Iggy Pop used to party in the ‘70s and ‘80s punk era and new wave days.

The photos and the short film for the newest campaign are shot in black and white, and the images are at the same time edgy and elegant, like Slimane’s creations for Celine.

Slimane’s first decision when appointed as the new creative director of Celine was to change the French house logo. Without the accent, Celine should embrace a more modern and minimalist style with a touch of street style and underground. The move received many critics, accusing Hedi Slimane of neglecting Celine’s heritage and bringing into the brand his work as Yves Saint Laurent creative director. Time and sales will tell us who is right.

Apart from all discussions, Celine AW19 campaign is beautiful and Hedi Slimane created strong images. But he is not the first designer to be influenced by both Bowie and Berlin this year, the Italian house Max Mara presented two weeks ago, its Resort 2020 collection also inspired by the German capital’s architecture and the iconic David Bowie.

Watch the campaign film :

Photos courtesy of Celine