Everybody is talking about the Big Red Boot. What’s all the fuss?

February 25, 2023

If you’re tired of seeing monster boots and Crocs-inspired shoes, it’s time to close your browser, because this article contains images that might make you drool. For the past week, the internet has been buzzing about the Big Red Boot that went viral on the streets of NYFW. The Astro Boy’s iconic red boots have come to life, and everyone is wearing them. According to one of the creators, “Cartoonishness is an abstraction that frees us from the constraints of reality. If you kick someone in these boots, they go boing!”

Do you remember Astro Boy?

Astro Boy is a Japanese anime created in 1951 by cartoonist Osamu Tezuka, six years after the end of World War II. The story goes that Astro Boy is a robot created by a brilliant scientist to replace his son, who died in a car accident. Despite being a robot, Astro Boy has human emotions and various superpowers, including the ability to fly. Astro Boy was the Japanese pop culture’s answer to society in search of a new future.

Who brought Astro Boy’s boots to life?

MSCHF (pronounced “mischief”) is a New York-based collective of ideas creators, storytelling, and product and viral campaign designers. The collective, founded by former BuzzFeed writer Gabriel Whaley, is a viral phenomenon. Last year, they created a sneaker called Jesus Shoes that contained water from the Jordan River in the sole. Sold for $1500, Jesus Shoes were resold on eBay for up to $4000. MSCHF also created BIRKINSTOCK, the most exclusive Birkenstock sandal ever made. All leather is sourced from genuine Birkin bags. With a price from $34.000 to $76.000, the BIRKINSTOCK is sold out.

Where can you buy the big red boots?

If you’re on Reddit, you probably already know everything about the Big Red Boots. If not, click here and buy your Big Red Boot for only $350 on the collective’s online shop. Think it’s too expensive? We’ve been paying €620 for cartoon-inspired rubber boots from Bottega Veneta for at least two seasons anyway.