The Pantone Color Institute selects each year a color, which they predict (or rather choose) to be the most prominent one in every department concerning design, for the year. Be it fashion, interior design, flowers, wall coloring,… you name it! With their choice, they never failed. Because it is not only a prediction, but also kind of a suggestion for buyers, designers and artists, the ‘awarded’ shade always becomes conspicuous for the whole year.
For the coming year of 2018, the secret of the most popular color has been finally revealed and it is PURPLE!
The official statement and argumentation for the color by Leatrice Eiseman, Executive Director of the Institute:
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra Violet, a blue-based purple that takes our awareness and potential to a higher level. From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”
Further, the company says it is a color full of emotions; it represents uniqueness symbolizing each individual’s unique mark in this world. They also refer to artists as David Bowie or Jimi Hendrix, that “brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality”, as pointed out on the website.
After Greenery this year and the two shades Rose Quartz and Serenity in 2016, the Purple tone is a very bold and bright alternation in a series of pastel shades.
Among designers, the color already got popular, as they showed us in their collections for Spring/Summer 2018 (see some looks in our gallery), but already by now, we found some ULTRA cool ULTRA VIOLET pieces we just have to have: