At Moschino’s annual Coachella party, the brand’s creative director Jeremy Scott announced that he will collaborate on an H&M collection that will be sold online and in the popular H&M stores from the 8th November at really affordable prices.
The collection will be quite big, 45 women’s clothing plus plenty of accessories and “some extra surprises too” according to H&M's press release. Now that got me curious!
What else could you ask for? A designer known for using playfully popular icons such as Barbie, MacDonald’s or My Little Pony in his unconventional and edgy creations for Italian brand Moschino, collaborating with a huge retailer known for its inexpensive clothes, a match made in heaven for any girl that has ever dreamt of dressing up like a pop Jackie O. who’s just jumped out of a Roy Lichtenstein’s painting!
Scott says that he’s very excited about Moschino and H&M because with this collaboration he will be able to reach more of his fans than ever before and so, connect with more people through fashion.
H&M, that has previously already had other great designers collaborating with the brand such as Erdem, Versace, Karl Lagerfeld among others, wrote on Instagram that they were “collaborating with fashion’s most fun and charismatic brand, @Moschino”.
We can't wait to see the result of this collaboration!
Fotos via Instagram