It happened again: After Cos, Weekday and & Other Stories, H&M started its latest offshoot. ARKET opened its doors in London and also launched their website, inclusive online shop, today.
The store stands for sustainability and well-produced, high-quality products. The aim is not to produce fast fashion and represent trends, but to offer instead timeless, made-to-last pieces. Processed materials are mainly organic fabrics as cotton, denim and Merino Wool. Apart from a clothing line for women, men and kids, Arket also supplies home ware goods. After a first look at the designs, it is already saved to say that the company can’t deny its Scandinavian roots. One-colored garments, clean lines, and loose cuts are dominating the collection, that reminds even a little of ACNE.
Starting with their first shop in London today, the company already announced the opening of more premises very soon. Some of them will include a little café, where “new Nordic cuisine” can be enjoyed.
We can’t wait for Arket to come to Vienna, but in the meantime, we will content ourselves with some online shopping :D
In our gallery, you can see our favorite pieces.